Snap Inc. and Perplexity have announced a major partnership to bring AI-powered conversational search directly into Snapchat, reaching nearly 1 billion users worldwide.
Starting in early 2026, the Snapchat AI Search feature will let users ask questions and get verified, real-time answers — all within the chat interface. The deal, valued at $400 million, marks the first large-scale integration of an external AI partner into the Snapchat app.